Plurality without limits, the Xacus SS 2019 campaign


The Xacus Spring/Summer 2019 campaign once again embraces the thrill of storytelling, thanks to the strong visual impact of Koto Bolofo’s photography. Behind the retro black and white look there is the extreme modernity of an advertising campaign that translates into images a plurality of voices, looks and stories. Different worlds based on race, age and culture merge, creating harmony and togetherness in a cohesive group that interprets the global nature of the Xacus brand. The new message that emerges is clear and incisive: Xacus is the Shirt. For everyone, without limits or barriers, with a nod to an across-the-board style that we can all wear. A contemporary, diverse cast is the protagonist of the advertising campaign and includes: Paulina Kube, Anastasia Vertihova, Gail Pellizzari, Lea Quellec, Callum Ball, Riccardo Romano, Ludwig, Michelangelo Falco, Jonathan Caillat, Paolo Vernaccini, Nina Gerlings.