The shop in shop is now open at Green Pea: a sensory path to showcase Xacus’ sustainable approach


The world’s first eco sustainable shopping mall finally opened its doors on 8 December. It’s the Green Pea in Turin, a project that has never been seen before, dedicated to respect for the environment, and supported by over 100 partners who think and manufacture “green”. These include Xacus, which is present with a 50 m2 shop in shop on the second floor of the retail park. In the Xacus corner, visitors, accompanied by Xacus staff, can enjoy agenuine sensory experience along a path that talks about Xacus’ products and sustainable philosophy, from the designs of the materials through to their transformation.

The proposals presented at Green Pea include the Journey Collection, an example of ethical and sustainable fashion, made using virtuous production processes with low environmental impact. An innovative concept in shirts, where the use of regenerated fabrics and natural ethical fibres, together with processing based on a circular production model, is perfectly in line with a sustainable approach involving all of the stakeholders on the Xacus certified supply line.

Inside the corner and along the sensory path, visitors are able to feel the quality of the fabrics in the X-Care collection for themselves, with the exclusive Viroformula treatment that keeps viruses and bacteria away. Another example of the care and attention that Xacus puts into every shirt it makes, thinking of the well-being of both the wearer and the planet that we all belong to.