Button-down - The iconic shirt with British charm


The spring season summons up one of the models that have written the history of men’s wardrobes – the button-down shirt – in a fresh, new colour range dominated by soft shades.
The linen shirt is one of this season’s must haves in the pink stripe, ochre yellow, sand and pale blue patterns, alongside the checks that are the staples of the metropolitan dandy combined with narrow ties and jackets with Neapolitan shoulder, embellished with a handkerchief in the breast pocket.
The jeans shirt, already a great item for smart-working during the winter months, returns in trendy outfits for outdoor living, characterised by a soft, comfortable cotton, resulting from the various different washes that have also given it a light feeling of vintage charm. The great classics of elegance are also present, in Oxford blue, white and light blue; with an impeccable fit, they complete the look under the more formal version of the jacket.


This model of shirt, with its top ranking among the most iconic examples of the classic male wardrobe, originated quite unintentionally, since it owes its appearance to the custom of polo-players in the early twentieth century of fixing down their shirt-collars, which often tended to flap in the wind, thus preventing them from giving a one-hundred-per-cent performance.

And so a quirk of sporting history becomes one of the distinctive elements of a model that has defined part of the history of shirtmaking and has gone all around the world, gaining favour among the most authoritative producers in this sector.

Those who dared to wear one, with charm and originality, have defined its success up to now. The famous Rat Pack jazz musician is a true fan of the shirt in its provocatively lazy version – open and with loosened tie-knot – and the famous well-fitted double-breasted jacket, often with collar-buttons undone, is the style-declaration of Gianni Agnelli, who introduced new canons of elegance to describe that identity, recognised throughout the world, as Made In Italy.
Sex symbols who are stars of the big screen have brought this lucky garment into the realms of the Hollywood dream: from Cary Grant to Clark Gable, James Stewart and Fred Astaire.


The real new feature for this season, however, is the button-down seersucker shirt: a legacy of the 1950s in a more updated, contemporary version, in talcum-powder colours of light blue, red and green, and in tone-on-tone white and blue stripes. Its sporty wearability makes it suitable for outfits that are more casual but refined as well, with its breast pocket and impeccable fit with rounded hem, ideal with chino trousers, with or without pleats.

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