Slow Fashion: tips for intelligent choices.


In this increasingly fast-moving world, we sometimes need to just take it easier. We dream of a slower world on a more human scale, a world that is closer to nature and to animals, to the peace and quiet of country living. This more human logic is a successful choice for fashion too, with a conversion to Slow Fashion. This is fashion that makes the most of manufactured items by Italian craftsmen, which guarantee lower levels of pollution for the environment, and better living conditions for thousands of workers in the industry. It is a process that can only happen with the development of greater consumer awareness because the future of our planet is in our hands and above all, in our actions.

The principles of Slow Fashion for sustainable consumption.ì

How do we consume better? Slow Fashion is here to help with some useful advice for making informed choices and avoiding waste:


  • Know yourself: when we purchase clothing, we should consider our needs and our lifestyle, but we should also learn to choose the best items to suit our own body shape, making the most of it to make ourselves feel better. We need to choose clothes according to outfits that appeal to our tastes, so as to organise our wardrobes to the max.


  • Look for quality: we need to give value to the things we buy, like when we go to the supermarket and read the ingredients on the items as we shop. In the same way we should be looking at the labels on our clothing to understand whether the item we want to purchase is a good product. And even if it costs a little bit extra, it is always better to buy a really well-made shirt rather than three cheaper ones, which will be ruined after the first few washes.


  • Buy what you need: too many times we fall for the impulse buy just because the price looks convenient. The problem is that we often don’t know what to wear with this bargain item and it ends up forgotten at the back of the wardrobe. To avoid this happening, we should make a list of what’s missing from your wardrobe and then look at the items you need to replace, and you can’t go wrong.

  • Take care of your clothes: to help your clothes last for longer, always read the care labels and use the correct products. Iron your shirts before putting them away and try to dry them naturally rather than in a tumble dryer, wherever possible. Use a protective cream for your shoes and bags.


  • Repair and recycle: take clothes to a dressmaker to repair small defects, or if they need alterations. If you have clothes you no longer wear, then you could think about reusing them creatively to add new appeal to casual items, or donate them by placing them in the dedicated containers, to prevent all types of waste.

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