Our everyday lives are getting faster and faster: we rush through fast food meals in a matter of seconds and use our smartphones to get any information we need. A simple click can take us anywhere, and even the way we shop for clothes has become a high-speed transaction. We often buy clothes that cost less than a lunch, throwing them out in less than a year, as soon as we see the next new thing. This is what damages us and our environment.
The solution is Slow Fashion, sustainable, ethical fashion that goes against the logic of Fast Fashion, the dominant model in the most developed markets, put in place by the large-scale fashion chains.
The problems of Fast Fashion.
Fast Fashion is destructive on a social level: it exploits labour that is often too young, in unsuitable, unsafe work environments, and in environmental terms, it has brought fashion to be the second most pollutant industry on the planet. The figures are shocking: the fashion industry is responsible for 20% of world water waste and is also behind 10% of carbon dioxide emissions, thanks to the large-scale use of insecticides and pesticides in cotton growing. Just to give you some idea: it takes some 11 thousand litres of water to make just a single pair of jeans.
Pollution is doubly linked to the industry, also due to a failure to recycle (according to the United Nations, we recover a mere 1% of used clothing), which has led to the formation of genuine islands of floating waste in the oceans. The most famous is known as the “Great Pacific Garbage Patch” and is located in the Pacific Ocean. It covers several million km2, which is equal to three times the size of France.
Xacus’ commitment to the environment.
To make our clothes sustainable, we have designed production systems that are studied to reduce water waste, and use electricity from renewable sources with the aim of reducing CO2 emissions. Specifically, the production of our Active-shirt, thanks to the use of Econyl, an entirely recycled yarn, and to the re-use of water during production processes, means that we can make a shirt with just 50 litres of water. This is an excellent saving for the planet in terms of water resources, as well as atmospheric emissions, which are some 10 times lower than the standards set by the European Union.
The Travel-Shirt too is a shirt that respects the environment, since we have chosen to make it with Giza organic cotton, which is the best quality in the world, grown exclusively on the banks of the River Nile. Giza organic cotton offers many different advantages for the environment and it is possible to estimate that these crops, compared to intensive cotton farming, guarantee a 46% reduction in the impact of global warming (lower use of fertilisers, pesticides and tractors), a 70% reduction in soil acidification, and a drastic savings in water of up to 91%, thanks to the reduced need for irrigation.
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