The storytelling video about the casual and sports shirt brings us to a breathtaking scenery between green and blue, ideal for recounting a relaxing trip out of town.
Filming was shot in Valparola, in the Dolomites. Located between the Val Badia and the Falzarego Pass, the valley is famous for the Valparola Lake, crowned by rocky peaks and expanses of grass. The ideal location for presenting the Xacus collection of shirts for free time and relaxing moments.
The Xacus shirt in indigo denim is worn by Mario Bonamigo, owner of the shop Sear’s in Bassano del Grappa, a sports fashion influencer and world expert in denim. Surrounded by the silence of the mountains and caressed by the fresh breeze at two thousand metres, Mario is enjoying one of the many relaxing moments ideal for wearing one of the Xacus shirts from the Sport & Casual collection. It is clear that the protagonist is relaxed and has found his inner self far from the daily grind. We can see the attention to tailored details that are the hallmark of Xacus clothing: the men's shirt adapts to any movement leaving the body free to move in a situation of complete well-being. The soft, resistant fabric has been carefully selected, chosen from among those best suited to producing casual shirts.
The video was produced by Studio Visuale and is the first in a series of six video clips that are part of “We are your story”, a storytelling project that talks about the Xacus men and women’s collections for specific occasions with models picked via street casting.
Keep following us: our next date is with the dress shirt.
The asterisk denotes a required field *