Today we are going into MINUSH, one of our most prestigious retailers to show you the work behind its store windows.
“Remember that MINUSH does not sell, but rather it gifts emotions” is the motto of this boutique, which first opened its doors in Montebelluna, Treviso in 2014. A splendid store covering 350 square metres, with wooden beams and cherry flooring, where the ranges of clothing for men and women are carefully selected and set out in the style of a “traditional old shop”.
The mood fits perfectly with the sartorial range by Xacus camicie, where attention to detail plays a vital role. A romantic yet chic style that is refined and at times, eccentric, where quality is the key characteristic of the best items on sale.
A desire to stand out above the rest is the driving force here, and this is the very reason why MINUSH has chosen some of our creations, from both our men’s and women’s ranges.
These include the ones in the more prestigious, exclusive fabrics, garment-washed shirts, and a particular preference for indigo and chambray.
Our online service and My Concept were two more deciding factors in the start-up of this marvellous shop. “Being able to have a continued stock range and to offer customers the possibility to create their own made-to-measure shirts has given notable added value to our shop”.
The main style forming the cornerstone of MINUSH emerges in all of the combinations shown. These are born of well thought-out decisions but also involve a strong creative impulse.
Here are a couple created with Xacus shirts, focusing on a pair of themes that are currently totally on trend: military style and stripes.
The washed shirt, in fabric with a Liberty of London print, picks up on shades of army green to create an outfit tending more towards a dandy look than street style.
Then we have the look focusing on the shirt with Mandarin collar, which expresses all of its character in the stripes printed on white textured fabric, to create a fascinating summer-seaside feel.
Xacus shirts are also available in many other selected stores, as well as online in our e-shop.
Keep following our articles to find out more about our store windows!
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