Each New Year starts with the long anticipated edition of Pitti Immagine Uomo, the international platform of reference for the male fashion collections that attracts the big names in design to Florence as well as world-calibre lifestyle projects.
From 9 to 12 January, at stand E7/5 of the main pavilion (attic floor), Xacus shirts is also back presenting their 2019 FW men's collection. There will be two important new entries this year at the stand: the storytelling project “Wear your story” and the Heritage capsule.
The concept of the storytelling project is summed up in this sentence “Wear your story, we are your story”. Wear a shirt that tells your story means wearing your unique story enveloped in the shirt itself. This is a way of highlighting Xacus shirts’ versatility as they communicate the style and exclusive characteristics that represent you like the facets of one's personality or the details of one's physical appearance. So, for each of the five lines a video has been made that narrates the Xacus shirt in its most fitting context and simultaneously highlights the details of its manufacturing. The leading players are amateur models who naturally and spontaneously interpret the item of clothing showing off its unique features.
The videos will be shown for the first time during this edition of the Pitti, at the Xacus stand.
The Heritage capsule, it too playing a leading role within the exhibiting area, is a genuine piece of research work that injects life into a collection of Xacus men’s shirts that re-visits the American outdoor style from the 1950s.
Some of the materials selected will have been exclusively designed in collaboration with the Albini Weaving Factory and range from denim to Oxford rounding off with warm flannel. The typically sporting designs focus on check fabrics but room will be left for stripes and interesting jacquard fabrics. The items of clothing will stand apart thanks to their soft, refined wearability, perfect for combining with the latest trends. The outdoor shirts are available with four different kinds of collar: French collar, button down, Italian and Mandarin.
That is all we are revealing for now: we look forward to seeing you at Pitti so you can discover Xacus’ refinement for yourselves and so we can get to know each other better with the storytelling project.