All the technology and the quality of The Journey Collection at Pitti Uomo 96


Technology and top-level exclusive Italian-made tailoring are the two must-haves that Xacus will bring into play for Pitti Immagine Uomo 96, to be held in Florence from 11 to 14 June. Once again, the leading light at this major and most prestigious event on the men’s fashion scene will be The Journey Collectionthe innovative proposal of wrinkle-free shirts designed for the dynamic man constantly on the move, who is always attentive to style and the latest fashion trends even when his career as a businessman sees him shuttle between hotels, conferences, flights and events.

The Journey Collection evolves with the motto “Tailored to fit your life”, thus raising the technological content into a synthesis of practicality and elegance.

There are three themes running through the Xacus universe in this new collection, from the Japanese technology underpinning the Active Shirt – the double stretch, breathable man’s shirt – to the revolutionary Merino Shirts, made of 100% New Zealand superfine merino wool processed by Reda, the Italian masters of wool. Used in ancient times by nomad populations in the desert, this wool ensures a soft feel to the touch and a fresh sensation on the skin, providing a wrinkle-free garment with incredible heat-regulating performance, created sustainably and without recourse to the technique of mulesing.

Organic cottons made from high-class raw materials such as organic Egyptian Giza and double twisted yarns, subjected to special treatments, are perfect fabrics for the Travel Shirt, the wrinkle-free men’s shirt designed for the eternal traveller who chooses the convenience of a garment that is always smooth and impeccable, as if freshly ironed. Here, too, the guarantee of new sustainability standards making use of non-artificial, natural processes always leads the way.

Completing the items in the collection is the Heritage proposal, which again refers to travelling but to a world inspired by the safari. Four models offering dedicated wearability for overshirts with a vintage flavour, reinterpreted in a contemporary key.

The appointment with originality, quality and innovation bearing the Xacus brand-name is on the top floor of the Fortezza da Basso central pavilion, at Booth D7/5.