EN

interview with

Boxcalf

— Madrid, Spagna

"If you feel beautiful, you’ll make everyone around you who look at you feel good, too."

Interview with Vella Gonzalez

HOW AND WHEN DID YOU START YOUR BUSINESS ACTIVITY?
It all started with my family, many years ago.

HOW WOULD YOU DESCRIBE YOUR STORE?
An environment with artistic in uences and an unmistakable style.

WHAT ARE YOUR FAVOURITE BRANDS AND WHAT CATEGORIES ARE BEST-SELLERS?
In shirts, anything presented by Aldo

Guglielminotti, and preferably made in Italy.

WHAT KIND OF ITEMS DO YOU BUY FROM THE XACUS COLLECTION?
We always buy a lot of loose- tting shirts, like the Paris, Marta and Clara models; and a lot of linen in a range of colours and stretch silk in winter. We always have white stretch cotton.

In summer we choose the Ines style, overshirt type in garment-dyed cotton. 

HOW IMPORTANT IS THE LEVEL OF SERVICE OF A BRAND YOU WORK WITH?
The brands and the customers formthe basis of a business; you have tolook after both of them. Suppliers need to serve us well and consider themselves as the continuity of their brand, to the advantage of everyone.

HOW IMPORTANT IS YOUR STAFF AND HOW DO YOU TRY TO INVOLVE THEM?
If I have a well-prepared sta my activity can succeed. When they’re in my company, they’re given all that’s necessary so that they feel themselves responsible fortheir own work.

WHAT’S YOUR FAVOURITE SENTENCE?
If you feel beautiful, you’ll make everyone around you who look at you feel good, too.