EN

interview with

Intimo e Personale

— Modena, Italia

“Imagination is a place where it rains inside.”

WHEN AND HOW DID YOU GET INTO THIS BUSINESS?
I started around 12 years ago when I took over an existing shop which had been open for a decade and today I am delighted with what I have achieved.

HOW WOULD YOU DEFINE THE TASTE OF YOUR SHOP?
The aim is to dress each individual woman in a wholly personal fashion. I offer different styles because each one of us is unique...the choice of a collection starts principally from the heart: I need to get emotional about a dress or shirt. If I were to pick a definition I would perhaps say “a modern taste with a hint of the past.”

WHAT ARE YOUR FAVOURITE BRANDS AND WHICH PRODUCT GROUP IS YOUR BEST SELLER?
One of my favourite brands is Maison Lavinia Turra with whom I have been working from the outset: she is a dressmaker in Bologna. Mostly clothes and in the summer it is a point of reference for swimwear. 

 

WHAT DO YOU BUY FROM XACUS?
Loose fitting, flowing fabric shirts and dresses to match with trousers. Ours is an exclusive boutique so we are always on the lookout for sophisticated, elegant and non-conventional garments.

HOW IMPORTANT DO YOU THINK YOUR ASSISTANTS ARE AND HOW DO YOU TRY AND INVOLVE THEM?
Those working with me are on the same level as me. It is essential that we are in harmony with one another. We do the same things, from window dressing to selling to clients. Those coming to us know they will receive the same level of attention from me as they will from my assistants.

YOUR FAVOURITE QUOTE
“Imagination is a place where it rains inside.” Calvino