EN

interview with

JOE & BROWN

— Heemstede, Olanda

“Dressing any need”

Interview with Claire Mura & Carolien Volz

WHEN AND HOW DID YOU START YOUR BUSINESS?;?
It was January 2012, when our opening on Sunday 22ndshould have been a blast....but it turned out to be completely different. When we opened our doors that day, the whole shop was empty; all the clothes had been stolen and it took us 2 weeks to open again - this time with lots of attention from newspapers, regional television and lots of clients who felt sorry for us that thishad happened. Now 5 years on, we're happy to haveso many and dear clients.

HOW WOULD YOU DESCRIBE THE TASTE OF YOUR STORE?
Joe & Brown is a casual, wearable, feminine, sporty and trendy boutique. Working women, sporty women, housewives, young girls, and mature ladies - we can serve them all.

WHICH STYLES DO YOU SELL BEST?
Everyday wearable pieces, jeans, sweats, blouses, sneakers, boots....everything that can be worn to pick- up the kids from school and for work.

WHAT ARE YOUR FAVOURITE BRANDS?
We have over 15 brands and one of our favourites is Filippa K, always feminine and stylish. Also Amator, because we love its design; it's different and it's Dutch. Ruby Tuesday, a young brand with the loveliest Dutch designers, classy shabby-chic wear. Anecdote, always wearable and high in quality and also Dutch. Xacus: it differs in every sense from our other brands - love the quality, love the styles and we love Italy. 

WHAT KIND OF ITEMS DO YOU BUY FROM THE XACUS DONNA COLLECTION?
When we buy from the Xacus collection we try to imagine which pieces best suit our clients' tastes and needs. Last winter we had some unique pieces; we couldn’t have found them in any other collection we buy. Because of the easy fit and beautiful quality they're so good to wear for work or for leisure time.

HOW IMPORTANT IS THE LEVEL OF SERVICE OF A BRAND YOU WORK WITH?
Very: when working together is easy, it works for everyone.

HOW DO YOU ENGAGE YOUR EMPLOYEES IN THE COMPANY?
Carolien and I are business partners and we manage the shop together. It works really well, as one of us is always in the shop. We chose to do it this way: before opening Joe & Brown we were colleagues and working together was always natural.

WHAT’S YOUR FAVOURITE FASHION QUOTE? 
Dressing any need

SEND US A SPECIAL GREETING.
Happy 60th anniversary and we love working with your company; your Italian style and beautiful qualities make us want to buy your collection! Keep it like this and we hope to work together for a long time.