interview with

Martin Arbanas

— Croazia

"I'm doing my best to be what I am."

WHEN AND HOW DID YOU START YOUR BUSINESS? 
I finished textile school as an excellent student. I got the necessary handicraft base to enter the creative world of fashion. From the beginning I felt that I had the sense and the talent and as a very young designer in 1974, with just 24 years I started my own business. My career soon went uphill, and it continues to this day.

HOW WOULD YOU DESCRIBE THE TASTE OF YOUR STORE?
From the first day I tried to be the best in the job, which most of my time succeeded, before in the former Yugoslavia as well as later in independent Croatia. That excitement of excellence, I believe our customers recognize in our assortment. Elegance and refinement in contemporary men's clothing, quality of material and constant tracking of world trends are the basis of our style.

WHICH STYLES ARE YOUR BEST SELLERS?
We are recognized in the market as a brand that is believed to be elegant and quality male clothing. Given the standard in the country and paying power, our success is bigger. Our customers are ready to pay more for this quality and design. As the most wanted product range I would say it would be a festive assortment and assortment for business opportunities.

WHICH ARE YOUR FAVORITE BRANDS?
Behind all the major fashion brands you have top fashion designers. I would go from there, that's basically me. This personal attitude, creation and intuition is a decisive one when it comes to fashion. In this way, I appreciate the work of Giorgio Armani and Karl Lagerfeld. I would say that they are like Salvador Dalí and Pablo Picasso in the fashion world (laughter). Especially as a stylist I appreciate Lagerfeld. He is undefined.

WHAT KIND OF ITEMS DO YOU BUY FROM XACUS COLLECTION?
From Xacus, we are buying their range of shirts. We choose designs that are in line with our philosophy of elegance and fashion trends. The quality of the fabric and the material is extremely high. So everything is the way it should be.

HOW IMPORTANT IS THE LEVEL OF SERVICE OF A BRAND YOU WORK WITH?
Of great importance. The whole process is important. Selection of collections, deadlines and flexibility. The fashion industry is dynamic, so the whole process has to go smoothly to get the stuff in time on the shelves. Xacus is a very reliable and professional partner to whom we have a lot of trust.

HOW DO YOU ENGAGE YOUR EMPLOYEES IN THE COMPANY?
Our employees must know the brands they sell. From the company's spirit, the status of the fashion scene to the most practical moments, how to present the item at a point of sale because in the end they are the ones who educate the end customer. Behind every successful brand there is a story. This background story is known to our employees and goes further. And of course, there should be passion and love for it. That is a point.

WHAT'S YOUR FAVOURITE MOTTO OR QUOTE?
"I'm doing my best to be what i am.”