EN

interview with

WHIM

— Asti, Cuneo, Italia

"Feelings are the details that make up the story of our lives."

HOW AND WHEN DID YOU START IN BUSINESS?
We started up in Cuneo in 2003 and, thanks to our loyal customers, the store has grown over the years and in the spring of 2014 was  given a major restyling; in September 2015 we opened the Whim N.Y. 1956 Woman sales outlet, again in Cuneo, dedicated to women's clothing, while in summer 2016 the Asti sales point was opened, where we deal just in menswear.

HOW WOULD YOU DESCRIBE YOUR STORE?
Whim N.Y. 1956 is a boutique where elegance and sportiness find their perfect balance, in a parade of unique sensations, between high-end materials, exclusive finishes and a wide choice of styles to create any outfit.

WHICH STYLES ARE BEST-SELLERS?
Our specialist staff in our sales outlets are expert in advising customers and meeting all their requests: our huge range of selected brands means you can choose any style, from casual to leisurewear, from updated classics to tailored suits, and right down to the range for special occasions.

WHAT ARE YOUR FAVOURITE BRANDS?
We have a vast selection of brands; for menswear, the major ones are Lardini, Boglioli, Pal Zileri, Aspesi, Barba, Xacus, CC Collection Coneliani, Scuderi, Brando, Lubiam Cerimonia 1911, Green George, Roy Roger’s, RRD, Tramarossa, Marinella, Circolo 1901, Manuel Ritz, Mason’s, Saucony, Diadora and Panchic.

For women: Kaos, Twin Set, Shirtaporter, 8PM, Hanita, Harris Wharf,  3chic, Bioneuma, Corvari shoes, Federica Tosi, Katia G., Migliore calzature, Save My Bag, Toy Girl, Sartori gold and Seventy.

WHAT GARMENTS DO YOU BUY FROM XACUS?
We have been working with Xacus for years now, and apply to them for everything do to with classic shirts in the various fits and fabrics; we appreciate their quality, reliability and availability. We also sell the washed cottons and washed classic range which is much appreciated by our customers.

A few seasons ago we also introduced the Xacus women range, which is proving very successful.

HOW IMPORTANT ARE YOUR STAFF AND HOW DO YOU INVOLVE THEM?
Our staff are our greatest asset, and we take a lot of care over training them because a well-prepared staff will guarantee our success.

WHAT IS YOUR FAVOURITE QUOTATION REGARDING FASHION?
"Feelings are the details that make up the story of our lives."