We Are The Future is the fourth chapter of "THE ART OF BECOMING"
April is the month of design and creativity, developed through different forms and languages. During the Salone Internazionale del Mobile, they revolutionize Milan's aesthetics, which has traditionally welcomed this pool of field enthusiasts and stakeholders. A strategic time for fashion brands, leading artists and designers to pass on their intentions and values to the crowd, through the universal language of culture. And the 4th edition of the ambitious The Art Of Becomingproject takes place in this international context, with luxury shirt brand Xacus engaging with a contemporary artist and his work, representative of his values. Just as on such occasion, the brand from Vicenza is entirely focused on the Planet, and on new strategies to reduce the impact we have on it as much as possible, and they perfectly reflect Nazareno Biondo's primary interest in his piece.
"Envisioning what the future will bring"
This is Xacus theme, linked to its constant commitment to innovation and sustainability - main points in their Manifesto - and Nazareno Biondo interpreted it by sculpting it in marble (supplied by Petra Antiqua, a leading company from Vicenza), a pure and natural material, with no special mechanical aids aside from his gestures, akin to the sartorial gestures that become the narrative of shirt-making, in its most precious details, from cutting to sewing a cuff, to the perfect collar, a box pleat, or a shoulder sewn to perfection. The result is a monumental life-size door sculpted in the finest Carrara marble block, which is none other than the barrier between us and our evolution, left ajar through a glimmer of hope.
Nazareno Biondo, from the Royal Palace of Venaria to Xacus boutique in Via Solferino, Milan
The fourth collaboration with an artist who, through a language that differs from its predecessors, expresses his silent protest against unhealthy consumerism habits and ancient rules that the world struggles to change, professing his respect for the environment. Turin artist Nazareno Biondo, with art pieces exhibited at the Royal Palace of Venaria, the Rivara Castle and the National Archive, symbolizes and bears witness to this message, carved in stone. He portrays car wrecks and waste items, such as cans and bottle caps, which can often be found in the thick of a natural landscape or on our seabed, and which today, after centuries of posing as the norm swept under the rug, finally become the symbols of the up-and-coming awareness, the starting point of a regularization shared by all nations of the world.
